50mm Lens, Canon 50D, Photo Editing, Photography

It’s a fad, but do you like it anyway?

If you look at food advertising, particularly in magazines, I’m guessing you’ve noticed that there are some similarities in what you see.  The current fad is for clean, simple images.  Usually they are simply lit.  Often they convey a sense of casual elegance, an invitation to linger.  I think this trend speaks to something that is pretty basic, the need for community, an opportunity to connect.  Our lives tend to be full and rushed, these ads speak to the desire to slow down and savor.  For my current Photoshop food project I am attempting to capture a bit of that.  My images went through a second round of critique and here are two that came out on top:

ISO 320 50mm 0ev f/2.8 1/125

ISO 320 50mm 0ev f/2.8 1/125

ISO 320 50mm 0ev f/3.5 1/50

ISO 320 50mm 0ev f/3.5 1/50

If you missed the first round, or just want to look again, you can do so here.

So, they are a bit different from the first round. I simplified the composition, and took a lot of shots because I was working with natural light and wanted to have a lot to choose from.  What do you think of these images? Does one appeal to you more than the other? are there certain elements that you like or dislike?  Do you like this trend in food advertising?  I have to admit that I do.  The problem though with fads, is to still make your own work look original, that can be tricky…

I will be shooting again, and have a few ideas of my own, but I would like to hear what you have to say.



52 thoughts on “It’s a fad, but do you like it anyway?

  1. poppytump says:

    I’m liking the moody darker one Amy… Oh .. but then ….
    I find it very difficult to set up natural light shots … you’ve done it so well here .
    Simplicity really works. I too love the fad 🙂


  2. These are really nice images. I like the second one, just something about being more at level with items and seeing more of the out of focus one. The straight lines also work for it I think. I agree though, I like also like the trend for simplicity – I see it as a reminder to savour things.


  3. Claudia says:

    I like the second one best. The slanted union of the brown and white on the table somehow makes the picture look more pleasant.


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  12. Hi Amy, I do like the simplicity of this photo over the first round. I also like the natural surface better than the pink one.

    As for this round, I am a fan of the second photo. First, I like the lighting, although the darker one is still nice. Second, I like that the third bowl is part of the shot – it looks more intentional than the first photo. Third, I prefer the background in the second photo. The shadow in the corner creates a nice contrast to the lighting on the bowls (or tea cups?). The positioning of the bowls to the background highlights them in this photo; almost framing them from behind. IMO, the second one is better – hands down. But, what do I know?


    • You know plenty 🙂 I asked people to share what they thought, because it really does help me think through what I am doing. At this point I am picking out various elements, like the ones that you liked and then reshooting. I’ll have another post probably sometime over the next few days where I have rethought some of these things and then started the process of editing in Photoshop. Thanks for taking the time to write out your opinion, I do appreciate it.


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  15. Your style is unique compared to other folks I have read stuff from.
    Thank you for posting when you have the opportunity, Guess
    I will just bookmark this site.


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